What is Noni?
NONI IS A UNIQUE TROPICAL FRUIT that is grown in the Pacific Islands. It is known
to the Pacific Island people as a beneficial food. Typically it is taken as a drink
to enhance bodily function and support overall good health. It is widely known as
the "Aspirin of the Ancient". It's been successfully used for over 2,000 years in
Polynesia, China India and elsewhere and grows best wherever there is pollution
free volcanic soil. The Cook Islands being one of many regions where it grows, have
a unique feature; they are the only region in the world that can claim to be totally
"Organic" in its horticulture.
"None" is the Cook Islands name for what we here call "Noni". In the Cook Islands
the fruit has been used medicinally for hundreds of years. Today, when you travel
to the Cook Islands, you will often see local people picking some of their shrubs.
When the Cook Islanders do not feel well, whatever the cause, they tend to try the
Botanically the fruit is called: Morinda Citrifolia. It grows on a shrub type tree
and the size of the fruit is about the same size as a medium avocado pear. The skin
has warts on it similar to a pomegranate. The shrub shows fruit some 10 months after
planting. It reaches maturity in about 18 months and then yields between 4 to 8kg
of fruit every month, all year round.
While many consider Noni Juice an alternative medicine, here in the South Pacific,
specifically the Cook Islands where our Noni Juice supplies originate, it is also
commonly known as a popular folk medicine.
What is folk medicine?
Folk medicine can easily be summed up in a simple explanation; however, we'll dive
a little deeper in giving you a full understanding of exactly what folk medicine
In short, Folk medicine is a plethora of Alternative health options using Herbal
remedies that derive from the old world of elixirs and cures. These remedies were
used for common illnesses such as head aches, back pains, cancer, arthritis, chronic
fatigue and many other health issues.
If we dig a little deeper into the History of Folk medicine, we find a fascinating
world of ideas created by those who considered themselves witch doctors, midwives,
healers, and outright magicians.
Folk medicine is generally only found in stories and knowledge passed down from
generation to generation through family strains and friendships of trust. You usually
will not find documents or writings relating to Noni Juice because at the time it
was stored in the minds of the wise. With that being said, modern means of communication
are starting to open up streams of information relating to folk medicine that previously
kept many remedies undiscovered by the general public.
One of the most popular modern uses of folk medicine can be found in the booming
herbal tea business. Over the past twenty years herbal teas have gained tremendous
attention and are now starting to enjoy mainstream use in cultures all over the
world. Herbal tea, a form of old world folk medicine, can be used to cure common
colds, upset stomach, fatigue, and is a proven contributor to overall wellness.
Bearing this in mind, it is easy to understand that regardless of the rare reference
to folk medicine as being ineffective, global society's have embraced its natural
ability to relieve pains and stress and even restore the body to it's original state.
Noni Juice is no exception to this philosophy. Many modern health opinion writers
air on the cautious side of some of the remedies used in Folk medicine, but generally
Noni Juice is widely excepted as a viable source of general well being and healthy
In many parts of the world folk medicine is quickly being put out of existence.
The cutting down of rain forests and massive urban growth is a widely excepted contributing
factor to this drop in available herbal remedies. Another movement that could be
seen as playing a significant role in the declining availability of folk medicine
is the fading cultures around the world. As the global population continues to inflate,
and people blend together to create new societies, the Historic backgrounds of cultures
slowly begin to slip into the realm of the unknown.
Fortunately for us, the South Pacific has an old world culture that is alive and
well. The Cook Islands take no exception to this, and thanks to the good people
of the exotic islands, we're proud to have the ability to offer you a product as
good as that found in our one of a kind Noni Juice.
Drink up and live life to the fullest!
Noni juice attracts interest from science and medicine
Since World War II, scientists and medical researchers have become increasing interested
in traditional, natural health products, such as noni juice, since they recognize
there are health values in many of these old cures.
In this they imitate the Father of Medicine, Hippocrates, who lived over 2000 years
ago in Greece and said, "Let food be your medicine and let medicine be your food!"
Today we might say it a different way, "You are what you eat." This is what noni
juice drinkers know!
Folk remedies of the ancient world
Folk medicine in early societies and cultures, (which knew about noni juice, of
course), came from the common need people have to combat illness and sickness, and
rise up after being crushed by natural disasters and accidents.
How were noni juice and other natural health products discovered?
Many Chinese believe tea comes from China where it was an antidote for poisonous
herbs and made famous in this way by Emperor Shen-Nong, who was fas cinated with
herbs and regularly tested herbs while looking for new medicines. Chinese believe
his study was the beginning of herbal medicine. But an almost identical story is
found in the legends of Polynesia. There, these stories say, medicine men hunted
for plants with properties for relieving or curing diseases and keeping the best
health. Among the plants they found was the noni fruit, Morinda citrifolia.
But whatever the origins of this search for natural remedies and health foods, noni
juice has blessed generations of people throughout the regions where it has grown.
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